What Made in Italy and Silicon Valley Have in Common

Google Cultural Institute, in collaboration with the Italian Ministry of Agricultural, Food and Forestry Policies and Unioncamere, founded Made in Italy, a section of the international cultural site devoted to give users information about the authentic Italian products.

It goes without saying that we looked for Emilia Romagna features and are proud to see Aceto Balsamico di Modena, Parmigiano Reggiano, Mortadella di Bologna and other delicacies among the results. Each product page actually emphasizes their historical and geographical origins and give useful information about the production process. The gallery of products is enriched with great photos too. Each of the products can be found by keywords or by area of production looking up into a user-friendly map.

The creation of Made in Italy has been announced by Erich Schmidt, president of the Mountain View colossus, at the Big Tent of Rome last 9 October and has been realized on January 2014. The site seems to be aimed to promote the typical food and handicraft products actually Made in Italy. But it is more than that. Find out what.

asiago dop e aceto balsamico tradizionale di modena
Made in Italy – source

 New strategies for the Italian producers

As you may guess, the main target of the Made in Italy project is not only to provide a simple search tool for foodies. Eric Schmidt believe that going digital can contribute to the economic growth of many Italian agro-alimentary businesses.

Italy has many valuable products with unique taste and traditional methods of production but they need more visibility on the web. Statistics say that only 34% of Italian businesses have a website, and of these, the 13% is an e-commerce site. That means that only a minimum percentage of Italian entrepreneurs, use the Internet to advertise their products. But the situation could change since it has been noted how an accurate Internet strategy could help to grow the national income.

New opportunities for the Italian economy

Roberto Moncalvo, Coldiretti president, is proud of the Google Cultural Institute’s program since it helps to fight the Italian Sounding phenomenon – which steals up to 60 billion euros from the Italian turnover each year – through accurate information spread to international customers.

While Ministry Nunzia de Girolamo praised the initiative defining it as “link a Food Valley and Silicon Valley”, she pointed that the strategy lacks of concrete results. Maybe an e-commerce platform supporting the existing elegant gallery – she suggests – may turn into a great opportunity for the Italian SMEs to reach a wider market and sell their products worldwide.

New challenges for future partnerships

Google seems to be quite happy to give the deserved visibility to the Italian “excellences”, so they are called the products already part of the Made in Italy site. But president Eric Schmidt pointed that a fast internet connection should be available even in the rural areas of Italy since any new Internet user can turn into a new Google services user, advertiser or buyer.

While the broadband connection is on the must-do list of the Italian ministry De Girolamo, there is another step to be accomplished. That is the introduction of the famous “Google Tax” for all the international giants such as Google – but also Facebook and Amazon – since, at present, they pay only a little fee for the big amount of transactions made from Italian purchasers.

While we wait for more updates, let’s get an appetite for good things here: google.it/madeinitaly!

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by Janice on Emilia Delizia

We had a wonderful tour, best part about visiting the Modena region!

by Bing Liem on Emilia Delizia
Emilia Delizia

The tour was perfect. I think Paolo would be a splendid ambassador for Italy in the EU. He knows how excellent Italian food and eating together can solve many major problems, and can stop aggressive behavior. Not the hunt for more money, but the well being of family and friends counts. Paolo shows us the products of ages of civilization and he did this like an artist. So after the tour we really love Italia more and we'll come back. We will call you Paolo, Thanks!

by Avihai on Emilia Delizia

Following two tours with your guides this week I would like to express my thanks for some wonderful experiences.
Monday we did the tour of cheese making, balsamic and Salami which was very good and the guide Paolo was very knowledgeable.
The truffle hunt tour today was absolutely amazing, the guide Stefano is pure gold and the tour was built with much thought. Our best experience so far, by far.

Looking forward to more tours and fun next time we are in Italy.

by Johnathan on Emilia Delizia
Super food and super cars

The group (and me) was VERY satisfied. We really enjoyed the Parmegiano Regiano which was interesting and we got to buy some delicate and cheap cheese, the same with the balsamico. The Ferrari driving was off course an experience for life. The Winery lunch felt very genuine and the people there was really welcoming and nice people. The genuine feeling there was however the big plus for us.
Paolo was excellent as our guide. He also felt very genuine. He did not talk just for the sake of talking, but when he had something to say he did it in a respectful and nice way. Everyone in the group really liked him.

Thank you!

by Susan on Emilia Delizia
Lovely food tour and cooking class

Hi Gabriele:

I wanted to let you know what a great day we had this past Friday on our tour with Jacamo. (Probably not spelling it right) He was very nice and explained everything to us. It sure gives you a new appreciation when you are slicing cheese. 🙂 Our tour ended with him taking us to the vineyard for a tour and lunch and there, Paolo, the owner could not have been more nicer. It was a perfect ending.

Please let Jacamo know what a great job he did and how much we really appreciated it and his knowledge

by Simone&Vasco on Emilia Delizia
Food tour in Modena

The website is well structured and we received a prompt answer to all questions. Gabriele supported us with all information we needed and the organization before the trip was excellent.
We had an air conditioned van, which was very relaxing through the whole tour. The first stop was the parmigiano production, which was very impressive and interesting. We could learn and especially see all the different steps and even taste the various aged parmigiano. The second step was the balsamic vinegar tasting. Finally the meat part was interesting in the museum but we hoped that we also could see more about the production and their work, but the tasting was delicious. In overall we had a very informative and well accommodated half day with our guide

by Kimie on Emilia Delizia
Fantastic Tour!!

It was great experience! We visited Parmesan cheese production, Balsamic vinegar farm, Ham museum and Farmer's lunch. Our guide gave us a detailed explanation, we were very satisfied. An excellent tour for a reasonable price, highly recommended.

by Shirley on Emilia Delizia
Gourmet tour

Nous sommes une famille de cinq et nous avons adoré notre expérience. Les trois endroits étaient choisis judicieusement. Notre guide était très généreuse et super gentille. Nous recommandons ce tour ( parmesan, vinaigre balsamique et jambon de parme).

by Jennifer S. on Emilia Delizia
Tour Extraordinaire!

My family felt our first trip to Italy must include a tour of a Parmesan Cheese Factory so when I stumbled on this website several months ago I had no idea what I treasure I found! From the moment I submitted a request for the tour, my experience with Emilia Delizia was first rate. Gabriele provided excellent customer service by patiently answering all my questions to guide me through the selection and reservation of our Foodie Delight Tour. Paolo, our driver, was prompt, cordial and knowledgeable about the processes we were observing and the area in general conveying loads of information with his well-developed English speaking skills. Our stop in Modena fell on a Saturday so we were quite fortunate to end up with a private tour which allowed us to have a nice, personal interaction with the people at each site. Everyone was friendly, generous with the tastings and we never felt rushed to move along to the next location. Now that we have returned to the states, my family agrees this tour was a highlight of our 10 day trip. I was really looking forward to this excursion and am glad to report it exceeded my expectations.

by Roy on Emilia Delizia
Ferrari test Drive

Unbelievable!!! Totally recommend the full hour to anyone and was more than I expected.
I also want to recognize Alex Pignone who accompanied me,He was very professional and extremely knowledgeable and made me feel like I have known Him forever and where two friends out for a cruise.
Thank You for allowing me to get one more item off my bucket list.

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