Motorvalley and Panini museum in Modena, Italy.
by Marcelo Pinto June 16th 2012
The Motorvalley runs through the valley, crossing “via Emilia” to the Modenese countryside, where the “Hombre” farm is located.
330 hectares for 500 cows, all managed by a young farmer from the lowlands, Matteo Panini.
He belongs to the last generation of farmers and thinks of himself as the last olive left on a tree that was planted many years ago. He’s Umberto’s son, the same Umberto who, together with his brothers Benito, Franco and Giuseppe, invented Panini stickers, cultivated the land and a passion for motors.
Modena’s history in the motor vehicle industry
When people ask him how Enzo Ferrari or Modena managed to become so important in the motor vehicle industry, he says the reason is really simple: Modenese people come from the land, and once only cattle, horses and men were needed. “Then, the steam engine was invented; after that, the internal combustion engine was developed, and thus the tractor was born. This made it possible for Modena to grow all at once in both the agricultural and mechanical sectors. That’s how the role of the “metalmezzadro” was born: Enzo Ferrari needed a “metalmezzadro”, that is, a person who is both a farmhand and a factory-worker.”
So, Panini’s motorcycle and car collection started with tractors.
We can find, for example, a Landini from the year 1934. According to Matteo Panini, it’s one of the best and it still works perfectly. This is where the legend began: tractors were like wooden logs, carved repeatedly until the most beautiful cars in the world were created. These are classic cars, the crown jewels of Umberto and Matteo Panini’s collection.
The Panini collection
The collection consists of three so-called branches. The first one is Panini’s Maserati collection, which is possibly thought of as one of the most important in the world today. The second one is the branch of vehicles that Umberto Panini picked up when people left their cars behind. Finally, there’s more or less a hundred motorcycles, the means of transportation people once used to start with.
The Maserati collection
Matteo starts by showing us a Maserati Moto. Not everybody knows that there was a Maserati Moto in Modena. His father used to work there at first, and he was the Experience Department manager: that is, he would ride a motorcycle until it broke. Just like a test pilot.
But then Umberto became a Maserati car collector. An important vehicle for Maserati is a 1958 car built specially for the brand “Camillino Eldorado”. Eldorado used this car like it was a modern marketing tool. It’s a big cream white “ice cream” featuring a 8 cylinder 4200 cc engine, which was once driven by Stirling Moss. Another important car in Panini’s collection is the 250F, a single-seat car, seen as Formula One itself. It portraits perfectly how cars from the 50s were like. Driving this model, Fangio won the World Championship. Maserati managed to put a 12 cylinder 2500cc Formula One engine right there, thus exhibiting in 1957 an engine that was light years in advance of 6 cylinder ones. When asked why the tachometer is installed inside out, he explains that the driver has to look ahead, so the pointer has to be straight up when reaching 6k, 6,2k rpm. When the pointer is straight up, you know you have to change gear.
Then there’s the Maserati Birdcage. Its frame is so daring in terms of manufacture , it’s made up of 200 steel tubes, that make it look like a net. Because of its reticular shape, in English it was called “birdcage”. Thanks to this car, with only 22 models built, Maserati became very popular during the World Sportscar Championship, that once was possibly more important than Formula One. Matteo says he used to drive and still drives this model.
There’s a giant poster along the stairs to the second floor: a photo from 1926. Alfieri Maserati is sitting in a car, the first Maserati ever built. Maserati’s staff looks really proud, and Matteo Panini calls it “engineering pride”: “These men had no money and challenged brands like Bugatti, Auto Union… they faced manufacturers like Alfa Romeo. We shouldn’t forget Mussolini was behind Alfa Romeo, just like Hitler was behind Mercedes. So, starting from Bologna they challenged such motoring giants.”
Cars and bikes
We can also find a Stanguellini car. Matteo explains his father worked as a pipefitter for Stanguellini, so that’s the reason they’ve got to have one of those. Besides, the Stanguellini museum, one that true fans shouldn’t miss, is a few kilometers from here, in Modena.
The Panini collection isn’t just made of cars and motorcycles. Matteo shows us a bike which was used by light infantry soldiers. It’s a modern mountain bike, with front and rear shock absorbers. By switching the front wheel with the back wheel, you can also change the gear ratio. He says he likes to think that the person who built it thought it had to be unbreakable. It can also be folded, showing the practical way people once conceived things.
The motorcycles are located on the second floor. We can find a wide range of motorcycles, like the Guzzino, the Formichino, the Ducati Cruiser (designed by Ghia), which is a really rare item, the Galletto, which was commonly ridden by priests, the Lambretti Vespa, the Delfino Motom, the Aquilotto. There’s also a parade of British motorbikes, from Norton, to AJS, to BSA. According to Matteo, in Italian BSA became the acronym for “Bisogna saperci andare” (You’ve got to know how to ride it) and in reverse, “Anche senza benzina” (Even with no gasoline).
Other significant pieces
Speaking of British, there’s also a Welbike, the bike for parachute drops. It could get folded and placed in containers which were located right under the aircraft’s wings. And speaking of aircrafts, we’re shown a Messerschmitt car, that truly looks like the cockpit of a Messerschmitt aircraft. With regards to torpedoes, there’s also a missile-shaped Lambretta. According to Matteo, it was probably able to reach 200 km/h. There’s also a Lotus leaning against the wall, far from the rest.
When asked if there’s too many models in his collection, Matteo says, “Maybe, but my father comes from that generation. He didn’t pay anything for them, because people would just phone him and tell him to come and pick them up, and so he did.”
The key is simple: we have to enjoy the Panini collection in small amounts, taking our time.
The Hombre organic dairy farm and producer of Parmigiano Reggiano
Speaking of the relationship between motors and land, our last stop is the farm.
Matteo says the farm is like the dynamic part of this passion, with its 500 cows thanks to which 12 wheels of Parmigiano Reggiano are produced every day.
Motorcycles, motors and wheels of Parmigiano all have something in common: you recognize them from their sharp sound. Matteo agrees with that, adding that engineering is also involved.
For example, a hammer can have different weights, and depending on its weight and where you put it, it can give you different feelings and vibrations.
And they ask why this is the land of mechanic and motors.
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The group (and me) was VERY satisfied. We really enjoyed the Parmegiano Regiano which was interesting and we got to buy some delicate and cheap cheese, the same with the balsamico. The Ferrari driving was off course an experience for life. The Winery lunch felt very genuine and the people there was really welcoming and nice people. The genuine feeling there was however the big plus for us.
Paolo was excellent as our guide. He also felt very genuine. He did not talk just for the sake of talking, but when he had something to say he did it in a respectful and nice way. Everyone in the group really liked him.
I wanted to let you know what a great day we had this past Friday on our tour with Jacamo. (Probably not spelling it right) He was very nice and explained everything to us. It sure gives you a new appreciation when you are slicing cheese. :) Our tour ended with him taking us to the vineyard for a tour and lunch and there, Paolo, the owner could not have been more nicer. It was a perfect ending.
Please let Jacamo know what a great job he did and how much we really appreciated it and his knowledge
The website is well structured and we received a prompt answer to all questions. Gabriele supported us with all information we needed and the organization before the trip was excellent.
We had an air conditioned van, which was very relaxing through the whole tour. The first stop was the parmigiano production, which was very impressive and interesting. We could learn and especially see all the different steps and even taste the various aged parmigiano. The second step was the balsamic vinegar tasting. Finally the meat part was interesting in the museum but we hoped that we also could see more about the production and their work, but the tasting was delicious. In overall we had a very informative and well accommodated half day with our guide
It was great experience! We visited Parmesan cheese production, Balsamic vinegar farm, Ham museum and Farmer's lunch. Our guide gave us a detailed explanation, we were very satisfied. An excellent tour for a reasonable price, highly recommended.
Nous sommes une famille de cinq et nous avons adoré notre expérience. Les trois endroits étaient choisis judicieusement. Notre guide était très généreuse et super gentille. Nous recommandons ce tour ( parmesan, vinaigre balsamique et jambon de parme).
My family felt our first trip to Italy must include a tour of a Parmesan Cheese Factory so when I stumbled on this website several months ago I had no idea what I treasure I found! From the moment I submitted a request for the tour, my experience with Emilia Delizia was first rate. Gabriele provided excellent customer service by patiently answering all my questions to guide me through the selection and reservation of our Foodie Delight Tour. Paolo, our driver, was prompt, cordial and knowledgeable about the processes we were observing and the area in general conveying loads of information with his well-developed English speaking skills. Our stop in Modena fell on a Saturday so we were quite fortunate to end up with a private tour which allowed us to have a nice, personal interaction with the people at each site. Everyone was friendly, generous with the tastings and we never felt rushed to move along to the next location. Now that we have returned to the states, my family agrees this tour was a highlight of our 10 day trip. I was really looking forward to this excursion and am glad to report it exceeded my expectations.
Unbelievable!!! Totally recommend the full hour to anyone and was more than I expected.
I also want to recognize Alex Pignone who accompanied me,He was very professional and extremely knowledgeable and made me feel like I have known Him forever and where two friends out for a cruise.
Thank You for allowing me to get one more item off my bucket list.
Today was a great day. Everything worked perfectly and we had a great time! We can't wait for tomorrow for my second day with you.
The tour was great - Paulo was very helpful
The timing of the stops were well planned, we had sufficient time for each of the sites and Paulo gave a good background throughout the tour (history, layout of factories, how vinegar was made etc)
Many thanks for the arrangement
The pickup and transfer was very good, the driver was friendly and informative, a great day all round.