Shopping in Italy has always been a tempting pastime for both visitors and locals, and Florence is one of the most appealing destinations for fashion lovers. For those searching for Gucci, Prada, and other luxury brands at discounted prices, travelling just 30 to 90 minutes outside the city can be the perfect solution.
The areas surrounding Florence and Tuscany are well known for their factory outlets, designer villages, and premium brand stores, offering past collections and seasonal sales at significant discounts. Below you’ll find an overview of the most popular shopping destinations.
Factory Outlet Shopping Near Florence
PRADA (Space Outlet) – Located about one hour south of Florence in the Valdarno area, this outlet is a must for Prada enthusiasts. Previous seasons’ collections of clothing, shoes, and accessories are available, including items from related brands such as Miu Miu, Jil Sander, and Church’s. Discounts can reach up to 70–75% during sale periods.
THE MALL – Reggello – Just 30 minutes from Florence via the A1 motorway, The Mall is one of Tuscany’s most famous luxury outlets. It hosts flagship stores from brands such as Gucci, Valentino, Dior, Armani, Burberry, Yves Saint Laurent, and Alexander McQueen. Discounts generally start at 30% and increase during seasonal sales.
DOLCE & GABBANA – Located near The Mall in Incisa in Val d’Arno, this two-storey outlet focuses on previous collections of clothing, footwear, and lingerie. Special promotions are often available on items formerly sold in flagship boutiques.
Outlet Villages & Designer Malls
BARBERINO DESIGNER OUTLET – Around 40 minutes north of Florence along the A1 motorway, Barberino Outlet features more than 100 boutiques in an open-air setting inspired by Renaissance architecture. Brands include Polo Ralph Lauren, Calvin Klein, Lacoste, Prada, Coccinelle, and many others.
VALDICHIANA OUTLET VILLAGE – Approximately one hour from Florence, Valdichiana offers over 130 stores in a spacious pedestrian village. The outlet combines shopping with family-friendly facilities and features brands such as Baldinini, Timberland, Guess, Swatch, and Gaudì, with discounts available year-round.
Premium Brand Outlets
FENDI – A dedicated outlet offering Fendi collections including bags, shoes, accessories, and clothing. Discounts usually range from 30% up to 60% during sale periods.
ROBERTO CAVALLI – Located just 20 minutes north-east of Florence, near the IKEA area, this outlet specialises in glamorous fashion items from previous collections. Savings can reach up to 75% compared to original retail prices.
Seasonal sales in Italy usually take place twice a year: from mid-January to mid-March and from mid-July to mid-September. Visiting early in the day is recommended to avoid queues.
Private Shopping Tour from Florence
We can organise a private shopping outlet tour from Florence with hotel pickup in a comfortable, air-conditioned minivan. The itinerary is fully customisable and tailored to your schedule, preferred brands, and travel pace.
If you would like to combine shopping with a culinary experience, you may also be interested in our Parmesan cheese and balsamic vinegar tour from Florence, which explores the food traditions of Bologna and Modena in a single day.
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