Consorzio Del Formaggio Parmigiano-Reggiano Launches Parmesan.Com
by Marcelo Pinto Tuesday, May 22nd, 2012
The Consorzio del Formaggio Parmigiano-Reggiano today launched its new US website, Parmesan.com in New York. This website is now the most comprehensive online resource for recipes and information on Parmigiano Reggiano cheese.
Parmigiano Reggiano cheese is a protected product and is one of the DOP cheese recognised in Italy. The website was created in partnership between Good Food Creative, Inc, 2nd Nature and Digital Brand Expressions, and New Jersey. It is designed to help Americans and the world in general understand and appreciate the history and uses of parmesan cheese better. Rather than just provide recipes, it is going to encourage users to interact and share so that they can learn more.
Parmesan cheese comes from Parma in northern Italy, and it is the original cheese that many American associate with cheeses from Italy that are hard, and have a strong savoury flavour. Parmesan cheese is considered a delicacy, in fact, it is the privilege of the true gourmand . Parmigiano Regiano is a brand that represents status and prestige in the world of cheeses as well, and eating it is a delightful experience.
A typical Parmesan cheese is made through a unique process of heating half fat milk, adding whey and rennet. The curds are then broken to obtain the grainy textures. Each vat has 1000 kilos of milk in it, and they will produce 2 wheels each. The cheese is aged for minimum 12 months before being labelled Parmigiano Reggiano by an expert from the consortium. For few centuries ago and till now, the waste whey from the process was fed to pigs which were then slaughtered for making Parma ham.
Visitors to the launch were treated to a taste of Parmigiano Reggiano as part of a 3 course meal that was prepared by Chef Michael White of Wisconsin who discovered and fell in love with Parmesan cheese in the course of his cooking career.
Parmesan.com will provide cooking inspiration through plenty of recipes, ranging from simple salads to main dishes. Chefs and other Parmesan.com community members are free to share the recipes with visitors, as well as rate recipes from around the world. The site also allows both visitors and members to contribute newly discovered meal ideas, build a recipe box of favorite recipes, test their knowledge of Parmesan cheese and learn how Parmigiano Regianno cheese is made. To get started, register at parmesan.com you can do so and log in using your Facebook account.
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