Bagni Fiore is a beach club on the Bay of Paraggi, between Portofino and Santa Margherita Ligure, open since 1927. The bay is inside the Portofino Nature Park and Marine Reserve — no motorboats, clear water, and a protected coastline. Since 2021 it has been managed by Langosteria and is part of the Belmond group. Entry costs from €80 for two people (sun loungers, umbrella, towels included); the Dior-branded terrace section runs to €450. Book by phone or email — there is no online booking system.
For travelers looking to experience the essence of Portofino and Santa Margherita Ligure, a visit to Bagni Fiore offers an unparalleled combination of vintage charm, high-end service, and contemporary luxury. The beach club is part of the protected Portofino Nature Park and Marine Reserve, ensuring that its natural beauty remains untouched and tranquil. Whether you’re there for a day of relaxation, a gourmet dining experience, or a glimpse of international stars, Bagni Fiore promises a uniquely glamorous escape.
The Bay of Paraggi
One of the key draws of Bagni Fiore is its spectacular setting in the Bay of Paraggi, nestled between Portofino and Santa Margherita Ligure. The bay’s waters are a striking shade of emerald green, teeming with marine life and framed by the lush, verdant hills that surround the area. Since boats are prohibited from entering the bay, Bagni Fiore offers an incredibly serene and private atmosphere—an ideal spot for swimming, snorkeling, or simply basking in the beauty of the Mediterranean.
Paraggi is one of the most exclusive and secluded spots along this stretch of the Italian Riviera, offering visitors a chance to enjoy the scenic beauty of the region without the crowds often found in more tourist-heavy areas. The protected status of the surrounding natural park ensures that the beach remains unspoiled, and it’s not unusual for guests to spot colorful fish while swimming just a few meters from the shore. For those interested in marine life, the underwater nativity scene hidden in a nearby grotto is a fascinating diving destination that adds a layer of mystery and cultural intrigue to the experience.
What to Expect at Bagni Fiore
Bagni Fiore is renowned for offering a premium beach experience that combines Italian elegance with modern luxury. The beach club features a range of amenities that cater to discerning clientele. Vintage-style cabanas line the shore, providing shaded comfort for guests, while the beach’s sun loungers and umbrellas ensure that everyone can relax in style. The design of the cabanas and lounging areas reflect the timeless glamour of the Italian Riviera, exuding an understated yet luxurious ambiance.
Adding to the beach club’s allure is its collaboration with Dior, one of the world’s most prestigious fashion houses. The Dioriviera collection has left its mark on Bagni Fiore, with select areas of the beach club adorned in Dior’s iconic Toile de Jouy pattern in vibrant green, designed by Maria Grazia Chiuri. Guests can relax in luxurious cabanas and sun loungers, surrounded by elegant bamboo decor, bringing together the best of high fashion and seaside relaxation. The Dior influence also extends to the beach club’s spa, where guests can indulge in premium skin treatments and facials, making this one of the most fashionable retreats along the coast.
For those looking to extend their experience, Bagni Fiore also offers exclusive private dining options, where you can enjoy gourmet meals prepared by some of Italy’s finest chefs while overlooking the serene waters of the Mediterranean.
Langosteria Paraggi
A day at Bagni Fiore wouldn’t be complete without a meal at Langosteria Paraggi, a renowned pieds-dans-l’eau restaurant located within the beach club. Langosteria is famous for its impeccable service and fresh seafood dishes, offering diners a chance to savor the flavors of the Ligurian coast in an intimate, waterfront setting. From freshly caught prawns to decadent seafood pastas, every dish at Langosteria reflects the region’s rich culinary traditions with a modern twist.
The restaurant opens its doors from the first breath of spring to the end of summer, making it a favorite spot for travelers looking to experience the Italian Riviera’s long, sun-soaked days. Whether you’re indulging in a leisurely lunch or enjoying a sunset aperitivo, Langosteria’s breathtaking views of the sea and surrounding cliffs provide the perfect backdrop to any meal. The use of natural materials, such as teak floors and bamboo accents, adds a touch of maritime charm to the dining experience.
Celebrity History
Over the years, Bagni Fiore has established itself as a haven for celebrities and the international elite. During the golden age of Hollywood, the beach club attracted stars like Elizabeth Taylor and Maria Callas, who were drawn to the privacy, beauty, and exclusivity that Bagni Fiore offered. This rich history of glamour continues today, with visitors often rubbing shoulders with notable figures from the worlds of film, fashion, and business.
While Bagni Fiore retains its sense of vintage charm, it has also embraced modern luxury and style, ensuring that it remains a popular destination for a new generation of travelers. The club’s ability to blend old-world glamour with contemporary comfort makes it a standout attraction along the Ligurian coast.
Getting There
Bagni Fiore is at Via Paraggi a Mare 1, Santa Margherita Ligure. From Santa Margherita Ligure train station, take bus #82 to Paraggi — about 10 minutes. From Portofino, it is a 30-minute walk along the coastal path or a short ride on bus #782. Road parking along the SS1 is very limited in summer.
If you are basing yourself further along the coast, La Spezia makes a practical base for exploring both the Cinque Terre and this stretch of the Ligurian Riviera.
Frequently Asked Questions
How much does Bagni Fiore cost?
Entry starts at €80 for two people, which includes two sun loungers, one umbrella, towels, and a changing room. The Dior-branded Terrazze section costs around €450. Prices are for the full day (9am–7pm). The restaurant at Langosteria Paraggi requires a separate reservation and is priced accordingly — book well in advance.
How do you get to Bagni Fiore from Portofino?
From Portofino it is a 30-minute walk along the coastal path to Paraggi, or you can take bus #782. From Santa Margherita Ligure train station, bus #82 takes about 10 minutes. There is no dedicated car park — road parking on the SS1 is very limited in summer.
Do you need to book Bagni Fiore in advance?
Yes. There is no online booking — contact them directly by phone (+39 0185 284831) or email ([email protected]). The beach fills up quickly in July and August. The Langosteria Paraggi restaurant is especially difficult to book and needs to be reserved well ahead of your visit.
When is Bagni Fiore open?
The beach club is open daily from 9am to 7pm, from early spring through late summer. The Langosteria restaurant opens from the first days of spring until the end of summer. Bar Fiore also opens in the evening from sunset. Exact opening and closing dates vary by year.
Can you swim at Paraggi beach without going to Bagni Fiore?
The Bay of Paraggi is a protected marine area and access to the water is open to all, but the beach itself is almost entirely occupied by Bagni Fiore. There is a small public strip, though it is very limited. Most visitors access the bay through the beach club.
If you are combining this with a food experience, Emilia Delizia runs food and wine tours from La Spezia that pair well with a day on the Ligurian coast.
Practical details: Via Paraggi a Mare 1, Santa Margherita Ligure. Open daily 9am–7pm, spring through late summer. Book by phone (+39 0185 284831) or email ([email protected]). Entry from €80 for two; Dior terrace from €450. No online booking.
Discover more from Emilia Delizia
Subscribe to get the latest posts sent to your email.