The Maserati factory in Modena is one of the key stops in the Motor Valley circuit for anyone interested in Italian automotive history. The city in Emilia-Romagna has been home to the Maserati headquarters and factory for decades, where models like the MC20 are still designed, built, and tested. Here is what you need to know before visiting, including a stop at the Umberto Panini Maserati Collection.
Maserati Factory Tour: The Essentials
Located at Viale Ciro Menotti 322, 41121 Modena, the Maserati factory has been central to the brand for over 80 years. The plant currently produces flagship models including the MC20.
The Maserati Factory Tour lasts approximately 90 minutes. It covers the history of Maserati, the powertrain department, and the car assembly line, finishing at the showroom where current models – the MC20, the GranTurismo, and the Levante – are on display.
Tours run Monday to Friday, between 9:00 AM and 3:30 PM, in English, Italian, French, German, and Spanish. Booking is required at least a week in advance through the Modenatur website or directly with Maserati. Children under 18 are not admitted, and photography is restricted to the showroom only – not permitted on the production floor.
The Maserati Showroom Experience
For a shorter visit, Maserati offers a showroom tour of about 40 minutes. Guides walk through the current model range and outline the brand’s history from its founding in 1914 to the present.
The Maserati Store is open after the tour, selling branded clothing, accessories, and scale models.
How to Get There
Modena is accessible by road, rail, and air. By car, take the A1 motorway and exit at Modena Nord, following signs to the factory. The train station is a short taxi or bus ride from the factory. The nearest airport is Bologna Guglielmo Marconi Airport, approximately 40 minutes away by car.
Bonus Visit: The Umberto Panini Maserati Collection
The Umberto Panini Motor Museum at the Hombre Farm, just outside Modena, holds one of the most complete Maserati collections in the world. It displays 19 historic models, including the Maserati 250F – the car Juan Manuel Fangio drove to the 1957 Formula One title – and the Maserati Birdcage Tipo 61, notable for its lightweight tubular frame construction.
The museum building is designed to resemble an old railway station. The collection extends beyond Maseratis to include vintage motorcycles, bicycles, and other rare vehicles. Entry is free, but appointments are required, especially for groups.
See where the food actually comes from.
The
Emilia Delizia food tour takes you inside working Parmigiano, balsamic, and ham producers — rated 4.9 stars on TripAdvisor.
The Hombre Farm also runs a Parmigiano-Reggiano production facility. Combining the cheese visit with the museum makes for a well-rounded morning stop outside Modena.
Practical Information for Visiting
- Maserati Factory Tours: Monday to Friday, 9:00 AM – 3:30 PM. Pre-booking required via Modenatur or Maserati’s website. Duration: approx. 90 minutes.
- Maserati Showroom Tour: 40-minute visit covering current models and brand history.
- Umberto Panini Maserati Collection: Monday to Friday, 9:00 AM–12:30 PM and 2:30 PM–6:00 PM. Appointments required. Address: Via Corletto Sud 320, 41100 Modena.
Frequently Asked Questions
Can you visit the Maserati factory in Modena?
Yes. The factory at Viale Ciro Menotti 322 offers guided tours Monday to Friday, 9:00 AM to 3:30 PM. Reservations are mandatory and should be made at least one week in advance via Modenatur or directly with Maserati.
How long does the Maserati factory tour last?
The full factory tour runs approximately 90 minutes, covering the powertrain department, the assembly line, and the showroom. A shorter showroom-only visit is also available, lasting around 40 minutes.
Is the Maserati factory tour free?
There is a fee for the factory tour. Current prices and booking details are listed on the Modenatur website. The Umberto Panini Maserati Collection is free to enter by appointment.
Can children visit the Maserati factory?
No. The factory tour is not open to visitors under 18 due to safety regulations on the production floor.
Is photography allowed on the Maserati factory tour?
Photography is only permitted in the showroom. It is not allowed on the production floor.
What is the Umberto Panini Maserati Collection?
A private museum at the Hombre Farm outside Modena, housing 19 historic Maserati models including the 250F Formula One car and the Birdcage Tipo 61. Entry is free with a prior appointment. The farm also produces Parmigiano-Reggiano, which can be toured on the same visit.
How do I get to the Maserati factory from Bologna?
By car, it takes about 40 minutes from Bologna Guglielmo Marconi Airport via the A1 motorway, exiting at Modena Nord. Modena also has direct train links from Bologna; the factory is reachable from the station by taxi.
Conclusion
Maserati in Modena covers the full picture of the brand – from active production lines to the historic vehicles at the Panini collection. To visit Maserati, Pagani and other Motor Valley factories with a guide and transport from Bologna, see our Motor Valley factory tours. For car enthusiasts, Modena offers a concentrated look at what makes this region central to Italian automotive history.
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