In London Giacomo Bia is Mr. Gurmetti, he was born in Parma where he grew up. His food acts are like a street performance and he chose his stage name about a year ago, when he decided to turn into reality an idea that he has been playing in his head for a while: an APE truck from Piaggio transformed in a food vending van that operated in the markets of the capital.
Inside the the small Piaggio Ape there is a kitchen with everything he need to cook with an oven, a grill, a meat slicer, and a fryer (for the torta fritta!).
It is ” Italian Street Food ” made with Parma most famous food products like Parmesan cheese and cured meats but all served in the street. At lunchtime you will find him at London’s busiest street food markets and in the evening he is in front of your local pub .
How did you start Gurmetti?
“I left Parma to seek economic stability” says Giacomo. I went to college to become a pharmacist but I did not complete and I left after two years. For several years I changed jobs often, I worked as clerk in shops in Parma’s city center but I was not happy. At some point in life living in a small provincial town in Italy begins to feel tight. Then in 2008 I was catapulted in London, where I started from scratch.
I started as a waiter in a chain of Italian restaurants. I wasn’t even as a waiter in fact I worked as a runner, I was running back and forth from the kitchen to the dining room.
Then everything changed. Now he is on his own boss. Everyday he runs his Ape wearing his mustaches with an endless desire to be around people .
What is the Gurmetti’s typical menu?
The aim of the business is to bring the delicacies of Parma to London. We serve pork traditional cured meats from Parma even some delicacies from rare Italian breeds namely the black pigs of La corte dei Neri served with torta fritta (traditional fried dough). We also serve Culaccia and salami, but also Pancetta coppata and Mortadella . Of course we also have grilled meats and sausages, but there is also the Minestrone. A lot of Londoners love the pork burger served with gorgonzola cheese rocket and onion marmalade with balsamic vinegar. It is all homemade or even better “Ape-made”.
Well done to Giacomo Bias for his great idea that we fully endorse! Emilia Delizia hopes that the great food of Emilia Romagna keeps coming to London.
Roughly translated from original article appeared on the Gazzetta di Parma.
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The tour of the Parmesan Reggiano cheese dairy, Balsamic Vinegar farm, the Parma ham and lunch at the organic vineyard was thoroughly enjoyed by our family of 4. Paolo was a gracious and knowledgeable host for the day and provided us with insights to the production of the cheese and balsamic vinegar which was enhanced due to his chemistry background. We would thoroughly recommend this tour to those interested in the specialities produced in the Modena region.
We had a wonderful tour, best part about visiting the Modena region!
The tour was perfect. I think Paolo would be a splendid ambassador for Italy in the EU. He knows how excellent Italian food and eating together can solve many major problems, and can stop aggressive behavior. Not the hunt for more money, but the well being of family and friends counts. Paolo shows us the products of ages of civilization and he did this like an artist. So after the tour we really love Italia more and we'll come back. We will call you Paolo, Thanks!
Following two tours with your guides this week I would like to express my thanks for some wonderful experiences.
Monday we did the tour of cheese making, balsamic and Salami which was very good and the guide Paolo was very knowledgeable.
The truffle hunt tour today was absolutely amazing, the guide Stefano is pure gold and the tour was built with much thought. Our best experience so far, by far.
Looking forward to more tours and fun next time we are in Italy.
The group (and me) was VERY satisfied. We really enjoyed the Parmegiano Regiano which was interesting and we got to buy some delicate and cheap cheese, the same with the balsamico. The Ferrari driving was off course an experience for life. The Winery lunch felt very genuine and the people there was really welcoming and nice people. The genuine feeling there was however the big plus for us.
Paolo was excellent as our guide. He also felt very genuine. He did not talk just for the sake of talking, but when he had something to say he did it in a respectful and nice way. Everyone in the group really liked him.
I wanted to let you know what a great day we had this past Friday on our tour with Jacamo. (Probably not spelling it right) He was very nice and explained everything to us. It sure gives you a new appreciation when you are slicing cheese. 🙂 Our tour ended with him taking us to the vineyard for a tour and lunch and there, Paolo, the owner could not have been more nicer. It was a perfect ending.
Please let Jacamo know what a great job he did and how much we really appreciated it and his knowledge
The website is well structured and we received a prompt answer to all questions. Gabriele supported us with all information we needed and the organization before the trip was excellent.
We had an air conditioned van, which was very relaxing through the whole tour. The first stop was the parmigiano production, which was very impressive and interesting. We could learn and especially see all the different steps and even taste the various aged parmigiano. The second step was the balsamic vinegar tasting. Finally the meat part was interesting in the museum but we hoped that we also could see more about the production and their work, but the tasting was delicious. In overall we had a very informative and well accommodated half day with our guide
It was great experience! We visited Parmesan cheese production, Balsamic vinegar farm, Ham museum and Farmer's lunch. Our guide gave us a detailed explanation, we were very satisfied. An excellent tour for a reasonable price, highly recommended.
Nous sommes une famille de cinq et nous avons adoré notre expérience. Les trois endroits étaient choisis judicieusement. Notre guide était très généreuse et super gentille. Nous recommandons ce tour ( parmesan, vinaigre balsamique et jambon de parme).
My family felt our first trip to Italy must include a tour of a Parmesan Cheese Factory so when I stumbled on this website several months ago I had no idea what I treasure I found! From the moment I submitted a request for the tour, my experience with Emilia Delizia was first rate. Gabriele provided excellent customer service by patiently answering all my questions to guide me through the selection and reservation of our Foodie Delight Tour. Paolo, our driver, was prompt, cordial and knowledgeable about the processes we were observing and the area in general conveying loads of information with his well-developed English speaking skills. Our stop in Modena fell on a Saturday so we were quite fortunate to end up with a private tour which allowed us to have a nice, personal interaction with the people at each site. Everyone was friendly, generous with the tastings and we never felt rushed to move along to the next location. Now that we have returned to the states, my family agrees this tour was a highlight of our 10 day trip. I was really looking forward to this excursion and am glad to report it exceeded my expectations.