‘Majani: Crafting Sweet Delights Since 1796 in Bologna’

In the bustling city of Bologna, the heart of Italy’s Emilia-Romagna region, stands a revered institution that has been enchanting locals and tourists alike for centuries – Majani.

A Rich History

Majani, a world-renowned chocolatier, is an integral part of Bologna’s rich culinary influence. Its roots reach back as far as 1796, making it Italy’s oldest chocolate manufacturer. Founded by Teresina and Teresa Majani, it has been a beacon of sweet delights, serving its admirers with unaltered recipes and old-worldly techniques for over two centuries.

The Majani empire commenced as a confectionery shop in the thriving heart of Bologna. Overwhelmed by its ever-growing popularity, in 1834 the coveted establishment moved to a larger location in Via Fra’ Silvestro, which to this day serves as Majani’s flagship store.

Pioneering Chocolate Innovations

Majani’s significance truly emerged in 1868 when it ventured into designing pure cacao tablets, and they were the first in Italy to successfully complete this endeavor. Additionally, this prestigious house of sweets is credited for creating the “Cremino” chocolate. The Cremino was designed in 1911 in response to a competition by Fiat (the then newly founded car manufacturer), seeking a unique chocolate to promote their latest car model, the ‘Tipo 4.’ Hence, the Cremino Fiat was born. This four-layered delight, alternating between hazelnut paste and chocolate, became a symbolic representation of Majani, contributing significantly to its global success.

Inculcation in Bologna’s Culture

Majani’s history and Bologna’s culture are intricately linked. The historical confectionary is not only a place to buy sweets, but it’s also a cultural symbol, a timeless testament to the city’s rich, well-preserved tradition. Bologna natives have grown up with Majani, enjoying its admonitions at every celebration and event. It is synonymous with family gatherings, local festivals, city events, and Bologna’s vibrant daily life.

Benefits in the Context of Bologna

Economically, Majani has contributed significantly to Bologna’s prosperity. As a well-respected and globally recognized institution, Majani attracts a myriad of tourists annually, boosting the city’s economy. Furthermore, Majani’s commitment to using local products, like IGP Piemonte hazelnuts, contributes to the region’s businesses and promotes Bologna’s agricultural sector.

Educationally, Majani is visited by numerous schools and colleges for study tours, exposing students to traditional Italian craftsmanship, igniting creative sparks, and fostering a deeper appreciation for their rich culinary heritage.

To this day, Majani stands as an emblem of Italian craftsmanship, tradition, and dedication to culinary excellence. By maintaining its age-old practices and uncompromised quality, it has held onto its esteemed reputation, making any visit to Bologna incomplete without a stop and taste at Majani’s. Whether it’s due to the delightful flavors, mesmerizing art techniques, or the captivating history, Majani easily makes one fall in love with Bologna, a city where culinary art melds seamlessly with enduring Italian tradition.

Roccati’s Legacy: A Century-Old Chocolate Affair in Piazza Maggiore, Bologna


Tucked away in the heart of Italy, Bologna is not just a medieval city renowned for its food and historical attractions. It is also the home of a rich legacy that has sweetened the lives of its residents and visitors for more than a century: Roccati’s chocolate. Situated in the famous Piazza Maggiore, Roccati’s is not just a landmark but a symbol of Bologna’s cultural heritage and love for all things delicious.

Roccati’s History: A Legacy of Passion

Founded in 1795 by Domenico Roccati, this tiny shop in Bologna has been cultivating the art of chocolate making to perfection for more than two centuries–a testament to its unparalleled devotion to craftsmanship. The Roccati family’s passion for chocolate has transcended generations, with each era preserving the original recipes while introducing novel creations to suit evolving tastes. The shop initially started as a purveyor of spices, coffee, and colonial products but gradually turned its focus solely on chocolate, making it a true sanctuary for chocoholics.

Roccati’s Significance in Bologna

The legacy of Roccati’s chocolate further underscores the city’s reputation as Italy’s food capital. Roccati is a key fixture in Bologna’s culinary scene, known well by locals for its decadent offerings. In the context of Bologna’s food heritage, Roccati serves as a testament to the city’s devotion to meticulous craftsmanship and quality ingredients.

As much as tourists frequent the Piazza Maggiore for its impressive medieval structures like the Basilica di San Petronio and the Palazzo d’Accursio, Roccati’s unassuming yet charming façade also draws them in with the promise of a century-old love affair with chocolate.

Applications and Benefits

The most significant application of Roccati’s expertise lies in its chocolate products. It’s not only about the taste but the true Roccati experience involves savoring artisanally made pralines, chocolate bars, and hot chocolate that embody the soul of Bologna. It’s in these creations where the dedication to preserving the authentic flavor and texture of chocolate is continuously reflected.

The benefits of Roccati’s legacy extend beyond its edible delights. The craft of chocolate-making has spillover effects on Bologna’s tourism and cultural preservation. Tourists are offered the invaluable experience of enjoying traditionally made chocolate, encouraging them to appreciate the city’s culture. Moreover, through the centuries-old tradition of Roccati’s chocolate-making, Bologna’s gastronomic heritage is preserved – offering a taste of the past to each visitor who steps into this beloved shop.

Practical Examples

An example showcasing the application of Roccati’s skills is the shop’s ‘1700’ chocolate praline. This blend of smooth dark chocolate filled with cherry and rum pays homage to Bologna’s centuries-old drink, the ‘Vino da Uva.’ By incorporating elements of Bologna’s culinary history into its creations, Roccati showcases not only its craft but also the city’s shared cultural heritage.

In conclusion, Roccati is no ordinary chocolate shop; it’s a testament to Bologna’s rich cultural history. The legacy of Roccati’s chocolate is a representation of the city’s indomitable spirit – a spirit that respects traditions while continuously innovating. This is evident in every creation that graces the shop’s display, making Roccati’s not just a place to buy chocolate, but also to experience Bologna’s sweet love affair with it. Thus, the Roccati’s legacy goes beyond the confine of their shop, translating into a narrative that Bologna lovingly recounts through its hundred-year-old affair with chocolate.