A pioneering piece of design and a worthy monument to the great Enzo Ferrari. The building’s roof is modeled after the hood of a car. After more than five years of construction, the Museo Casa Enzo Ferrari opened over the weekend in the Italian city of Modena. It’s an honor to be here today. I think it’s great for Italy, he represents the best of Italy, he will represent the best of Italy and he always did.
I was involved in this this project since the beginning and I remember the house completely lost, and nothing here. From now, but because you have a place where to go and hear about the story of my father, the passion of my father. The house where Enzo Ferrari was born is now part of a museum. 6,000 square meters in size.
Enzo’s son Pierro Ferrari is the brains behind the project. He’s included several personal items belonging to his father. Originally, a locksmith’s apprentice, Ferrari Sr. became a race car driver and founded one of the world’s most legendary sports car companies. Well, but my father has been written hundreds of books.
Every person who met him I wrote in the past, I know the real Ferrari, I know the real story about him. But was a very complex personality, and very demanding, especially to myself and was very hard job to stay with them. In addition to the personal possessions of Enzo Ferrari, one wing of the museum will display Ferrari automobiles as well as temporary exhibitions.
The building was designed by leading architecture firm Future Systems. Finally we choose this very modern structure because he was always looking to the future, as you know, eh? He was looking to new ideas. And he was always trusting young people, young engineers, young architects.
Andrea Morgante designed and built the museum together with the now deceased Jan Kaplický. They drew all their ideas from Enzo Ferrari’s cars. Those were our reference of inspiration. So when we started the competition we were scanning pictures of details of engines and bonnets. Look how beautiful the shape of this part.
I mean this is art, this is culture, and not many people see that. People just see a fast red car, but we knew the value, the artistic value. So We say, let’s take this and let’s make is a building, let’s make it really big as a building. The dominant color in the new wing is yellow, the color of the Ferrari emblem.
The building is meant to be sleek and innovative, just like Enzo Ferrari’s creations. Everything here is untested. This is a huge prototype and is an amazing challenge, because no one did this roof before. This is a double curved aluminium roof. Is a three dimensional piece of sculpture of 3,000 square meters.
It’s quite a challenge. Same thing the facade, it’s quite a technical challenge, so it has the same spirit that you find in building these cars. Museo Casa Enzo Ferrari resembles the big car museums of German manufacturers such as Porsche, BMW and Mercedes. Their buildings cost much more than the one in Modena, much of the 18 million euros needed for the Ferrari museum came from the local authorities.
When you go to maybe one which is only for a brand, it has the impression of like a showroom, that maybe you’re being sold the idea or you’re being sold the brand of that particular car. I think here it does feel freer, you’re not having the corporate message shoved down your throat maybe quite so much.
They don’t have the place where Enzo Ferrari was born. Maybe they have the place where Michael Schumacher was born but he don’t have Ferrari so that’s a good start for us. The place where Enzo Ferrari grew up been in relative poverty at the start of the 20th century provides the perfect setting to tell his success story.
Enzo told us a sort of life lesson, never to give up, you know and if it looks difficult, keep dreaming.
It’s hoped the new museum will draw up to to, two hundred thousand visitors a year. Here, they can retrace the Ferrari legend, even if most can’t afford the trademark fast red sports car.
Text transcribed by Marcelo Pinto June 16th 2012 from this youtube video
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My boyfriend and I thoroughly enjoyed the Foodies Tour, which included stops at producers of cheese, balsamic vinegar and cured meat. Paolo was an amazing tour guide – he's extremely knowledgeable, kind and a great communicator. We learned so much! It was really nice to be in a smaller group and most of the producers we visited were small so we were able to get a close up view of the processes. We'd highly recommend Emilia Delizia as this tour was truly authentic and a highlight of our trip!
thank you for the kind review
The tour of the Parmesan Reggiano cheese dairy, Balsamic Vinegar farm, the Parma ham and lunch at the organic vineyard was thoroughly enjoyed by our family of 4. Paolo was a gracious and knowledgeable host for the day and provided us with insights to the production of the cheese and balsamic vinegar which was enhanced due to his chemistry background. We would thoroughly recommend this tour to those interested in the specialities produced in the Modena region.
We had a wonderful tour, best part about visiting the Modena region!
The tour was perfect. I think Paolo would be a splendid ambassador for Italy in the EU. He knows how excellent Italian food and eating together can solve many major problems, and can stop aggressive behavior. Not the hunt for more money, but the well being of family and friends counts. Paolo shows us the products of ages of civilization and he did this like an artist. So after the tour we really love Italia more and we'll come back. We will call you Paolo, Thanks!
Following two tours with your guides this week I would like to express my thanks for some wonderful experiences.
Monday we did the tour of cheese making, balsamic and Salami which was very good and the guide Paolo was very knowledgeable.
The truffle hunt tour today was absolutely amazing, the guide Stefano is pure gold and the tour was built with much thought. Our best experience so far, by far.
Looking forward to more tours and fun next time we are in Italy.
The group (and me) was VERY satisfied. We really enjoyed the Parmegiano Regiano which was interesting and we got to buy some delicate and cheap cheese, the same with the balsamico. The Ferrari driving was off course an experience for life. The Winery lunch felt very genuine and the people there was really welcoming and nice people. The genuine feeling there was however the big plus for us.
Paolo was excellent as our guide. He also felt very genuine. He did not talk just for the sake of talking, but when he had something to say he did it in a respectful and nice way. Everyone in the group really liked him.
I wanted to let you know what a great day we had this past Friday on our tour with Jacamo. (Probably not spelling it right) He was very nice and explained everything to us. It sure gives you a new appreciation when you are slicing cheese. 🙂 Our tour ended with him taking us to the vineyard for a tour and lunch and there, Paolo, the owner could not have been more nicer. It was a perfect ending.
Please let Jacamo know what a great job he did and how much we really appreciated it and his knowledge
The website is well structured and we received a prompt answer to all questions. Gabriele supported us with all information we needed and the organization before the trip was excellent.
We had an air conditioned van, which was very relaxing through the whole tour. The first stop was the parmigiano production, which was very impressive and interesting. We could learn and especially see all the different steps and even taste the various aged parmigiano. The second step was the balsamic vinegar tasting. Finally the meat part was interesting in the museum but we hoped that we also could see more about the production and their work, but the tasting was delicious. In overall we had a very informative and well accommodated half day with our guide
It was great experience! We visited Parmesan cheese production, Balsamic vinegar farm, Ham museum and Farmer's lunch. Our guide gave us a detailed explanation, we were very satisfied. An excellent tour for a reasonable price, highly recommended.
Nous sommes une famille de cinq et nous avons adoré notre expérience. Les trois endroits étaient choisis judicieusement. Notre guide était très généreuse et super gentille. Nous recommandons ce tour ( parmesan, vinaigre balsamique et jambon de parme).