How to Visit Maserati in Modena: A Complete Guide

Visiting the Maserati factory in Modena is a dream come true for car enthusiasts and lovers of Italian craftsmanship. This northern Italian city, nestled in the heart of the Emilia-Romagna region, is not only known for its rich cultural heritage but also as a hub for luxury automobiles. Modena is home to the Maserati headquarters and factory, where some of the world’s most iconic cars are designed, manufactured, and tested. If you’re planning a visit, here’s everything you need to know about how to visit Maserati in Modena, including a bonus stop at the Umberto Panini Maserati Collection, a must-see for anyone interested in Maserati’s legacy.

Maserati Factory Tour: The Essentials

Located on Viale Ciro Menotti 322, 41121 Modena, the Maserati factory has been the heart of the brand for over 80 years. This historic plant produces Maserati’s flagship models, such as the MC20, and showcases the company’s unique blend of heritage and innovation.

The Maserati Factory Tour offers a behind-the-scenes look at the production process of these iconic vehicles. The tour, which lasts approximately 90 minutes, includes an introduction to the history of Maserati, a visit to the powertrain department, and an exploration of the car assembly line. You’ll also have the chance to visit the Maserati showroom, where you can see the latest models up close, including the MC20, the GranTurismo, and the Levante.

Tours are available Monday to Friday, typically between 9:00 AM and 3:30 PM, and they are offered in multiple languages, including English, Italian, French, German, and Spanish​(Maserati USA)​(Italiano). Reservations are required, and it’s recommended to book your tour at least a week in advance through the Modenatur website or by contacting Maserati directly. Keep in mind that the factory tour is not suitable for children under the age of 18, and photography is only allowed in the showroom, not on the production floor​(Maserati USA)​(Italiano).

The Maserati Showroom Experience

For those short on time, Maserati offers a shorter showroom tour, which lasts about 40 minutes. This tour includes a walk-through of Maserati’s current model range, showcasing the brand’s elegant designs and cutting-edge technology. Visitors will also receive a brief introduction to Maserati’s over-a-century-old history, with expert guides explaining the brand’s journey from its founding in 1914 to its modern-day innovations​(Maserati USA).

After the tour, you can browse through the Maserati Store, where you can purchase official merchandise, including everything from Maserati-branded clothing to scale models of their cars. This is the perfect place to pick up a souvenir from your visit​(Maserati USA)​(Me With My Suitcase).

How to Get There

Modena is well connected by road, rail, and air. If you’re driving, take the A1 highway and exit at Modena Nord, following signs to the Maserati factory. Modena’s train station is just a short drive from the factory, making it easy to reach by taxi or public transportation. If you’re flying into Italy, the nearest major airport is Bologna Guglielmo Marconi Airport, which is about a 40-minute drive from Modena​(Car Glass Advisor).

Bonus Visit: The Umberto Panini Maserati Collection

No visit to Modena is complete without stopping by the Umberto Panini Motor Museum, home to one of the most complete collections of Maserati cars in the world. Located at the Hombre Farm, just outside Modena, this private museum houses 19 of Maserati’s most iconic models, lovingly curated by the Panini family. The collection includes some of the brand’s most historically significant vehicles, such as the Maserati 250F, which was driven by Juan Manuel Fangio to victory in the 1957 Formula One World Championship, and the Maserati Birdcage Tipo 61, a marvel of lightweight engineering​(Panini Motor Museum)​(NUVO).

The museum itself is housed in a building designed to resemble an old railway station, adding to the charm and uniqueness of the experience. In addition to the Maserati cars, the museum also features vintage motorcycles, bicycles, and other rare vehicles, all meticulously maintained by the Panini family. The museum is free to visit, but appointments are required, especially for groups​(Automuseums.info).

Visitors to the Hombre Farm can also take part in a tour of the farm’s Parmigiano-Reggiano production facilities. The Panini family is renowned for producing some of the best Parmigiano-Reggiano in Italy, and a combined tour of the cheese factory and Maserati museum is a perfect way to spend a morning in Modena​(NUVO)​(Tickets ‘n Tour).

Practical Information for Visiting

  • Maserati Factory Tours: Monday to Friday, 9:00 AM – 3:30 PM. Pre-booking is required via Modenatur or Maserati’s website. Tours last about 90 minutes.
  • Maserati Showroom Tour: A shorter, 40-minute experience focused on the latest models and Maserati’s history.
  • Umberto Panini Maserati Collection: Open Monday to Friday from 9:00 AM to 12:30 PM and 2:30 PM to 6:00 PM. Appointments are required. The farm is located at Via Corletto Sud 320, 41100 Modena​(Panini Motor Museum)​(Motor Valley ).

Conclusion

Visiting Maserati in Modena offers a rare glimpse into the world of luxury automotive craftsmanship. From the bustling production lines to the tranquil Panini farm, where the brand’s history is preserved in stunning detail, this experience is a must for any car enthusiast. Whether you’re exploring the latest Maserati models in the showroom or admiring vintage racing cars at the Panini collection, a trip to Modena will leave you with a deeper appreciation for Maserati’s legacy of elegance, performance, and innovation.

The Automotive and Motorcycle Heritage of Italy: A Guide to Motor Valley’s Collections


car collection map in Emilia romagna

Italy’s Motor Valley is a treasure trove of automotive and motorcycle history, home to some of the world’s most iconic brands and collections. Located primarily in the Emilia-Romagna region, this area is renowned for its deep ties to motor racing and manufacturing, boasting a rich heritage that spans over a century. From the roaring engines of Ferrari and Maserati to the innovative designs of Ducati and Moto Guzzi, Motor Valley is a pilgrimage site for enthusiasts and historians alike.

This guide provides an in-depth look at the most significant collections in Motor Valley, each offering a unique glimpse into the evolution of Italian engineering and design. Whether you’re captivated by the sleek lines of classic sports cars or the rugged charm of vintage motorcycles, these collections showcase the craftsmanship, innovation, and passion that have defined Italy’s automotive legacy. With detailed information on locations, contact details, and visitation options, this guide serves as an essential resource for anyone looking to explore the heart of Italy’s motoring culture. Whether you’re planning a visit or simply seeking to understand the region’s impact on global automotive history, Motor Valley offers an unparalleled journey through the annals of motorized excellence.

Italy’s Motor Valley is home to some of the world’s most iconic automotive and motorcycle collections, preserving the rich history and craftsmanship that have defined the industry. Below is an extensive guide to these remarkable collections, offering detailed information on their locations, contact details, and visiting hours.

1. Collezione “Old Racing Spare Parts” di Mario Sassi

  • Address: Via Ripa, 3, 42013 Casalgrande, Reggio Emilia, Italy
  • Phone Number: +39 0522 999179, Mobile: +39 338 3228402
  • Website: oldracingspareparts.com
  • Email: [email protected]
  • Visitation: By appointment only
  • Description: A treasure trove of vintage racing spare parts, focusing on Formula 1 and sports cars from the 1960s to the 1980s.

2. Collezione Ascari “moto Maserati”

  • Address: Via dei Tipografi, 12, 41122 Modena, Italy
  • Phone Number: +39 348 5150777
  • Website: maseratimoto.com
  • Visitation: By appointment only
  • Description: This collection highlights the rare motorcycles produced by Maserati in the 1950s and 60s, housed in a charming annex in Modena.

3. Collezione Battilani

  • Address: Via Poiano, 1/B, 40026 Imola, Italy
  • Phone Number: +39 0542 640961, Mobile: +39 347 2980268 (Mr. Battilani)
  • Website: visitareimola.it
  • Visitation: By appointment only
  • Description: Featuring an extensive collection of vintage motorcycles from the early 1900s to 1945, with notable models from Harley Davidson and Frera.

4. Collezione Bruno Nigelli

  • Address: Via Giuseppe Venturi, 3, 40050 Monte San Pietro, Bologna, Italy
  • Phone Number: +39 051 6766792
  • Website: nifo.it
  • Email: [email protected]
  • Visitation: By appointment only
  • Description: A unique collection of over 300 motorcycles, tracing the history of Bologna’s motorcycle industry.

5. Collezione dell’Automobile Bandini

  • Address: Via del Braldo, 80, Rovere, Forlì, Italy
  • Phone Number: +39 0543 67448
  • Website: ilariobandini.it
  • Visitation: By appointment only
  • Description: Dedicated to the handcrafted cars of Ilario Bandini, this collection is a must-see for fans of Italian automotive engineering.

6. Collezione Guzzi Brunelli

  • Address: Viale Roma, 32, 47034 Forlimpopoli, Forlì-Cesena, Italy
  • Phone Number: +39 335 1310902
  • Website: collezioneguzzibrunelli.it
  • Email: [email protected]
  • Visitation: By appointment only
  • Description: A homage to the legendary Moto Guzzi brand, featuring models from 1930 to 1970.

7. Collezione Moto Poggi (COMP)

  • Address: Via Di Vittorio, 2, 40055 Villanova Di Castenaso, Bologna, Italy
  • Phone Number: +39 338 6924706
  • Website: collezionemotopoggi.com
  • Email: [email protected]
  • Visitation: First Saturday of each month, Thursday mornings, or by appointment
  • Description: Known for its impressive array of Yamaha racing motorcycles, this collection spans five exhibition rooms.

8. Collezione Nello Salsapariglia

  • Address: Via Lazzaretti, 3, 42011 Bagnolo in Piano, Reggio Emilia, Italy
  • Phone Numbers: +39 335 6764656 (Ivano Salsapariglia), +39 340 3479504 (Alan Salsapariglia)
  • Website: collezionesalsapariglia.it
  • Email: [email protected]
  • Visitation: Sundays, 10:00 AM to 12:30 PM and 4:00 PM to 6:30 PM, or by appointment
  • Description: A diverse collection of vintage motorcycles, engines, and memorabilia, tracing the history of Italian engineering.

9. Collezione Parilla di Bruno Baccari

  • Address: Via Provinciale Faentina, 21, 47015 Modigliana, Forlì-Cesena, Italy
  • Phone Number: +39 348 2341452
  • Email: [email protected]
  • Visitation: By appointment only
  • Description: A focused collection on Moto Parilla, with around 50 motorcycles and a wealth of historical documents.

10. Collezione Parmeggiani

  • Address: Bologna, Italy (Exact address not publicly listed)
  • Phone Number: +39 0536 073036
  • Email: [email protected]
  • Website: parmeggianicollection.com
  • Visitation: By appointment only
  • Description: A prestigious collection of motorcycles from the 1920s to the 1990s, curated by Gian Pietro Parmeggiani.

11. Collezione Pasquale Mesto

  • Address: Via Minarini, 1/F, 40068 San Lazzaro di Savena, Bologna, Italy
  • Phone Number: +39 335 7698703
  • Visitation: By appointment only
  • Description: Featuring over 30 models from Italjet’s history, this collection highlights the brand’s innovative designs.

12. Collezione Pollini

  • Address: Via Guido Rossa 7, Casalecchio di Reno, Bologna, Italy
  • Phone Number: +39 051 520311 (after 8 PM)
  • Website: conoscereilpassatovivendoilpresente.it
  • Visitation: By appointment only
  • Description: A journey through automotive history from the 1950s to the early 2000s, featuring cars, advertising posters, and magazines.

13. Collezione Righini

  • Address: Via Emilia, 49, 40011 Anzola dell’Emilia, Bologna, Italy
  • Phone Number: +39 051 733169
  • Website: righiniauto.it
  • Visitation: By appointment only
  • Description: Housed in the historic Panzano Castle, this collection includes over 350 vehicles, including the first car built by Enzo Ferrari.

14. Collezione Vespa Mauro Pascoli

  • Address: Via Faentina, 175/A, 48124 Fornace Zarattini, Ravenna, Italy
  • Phone Number: +39 0544 502078
  • Email: [email protected]
  • Website: collezionevespa.it
  • Visitation: Monday to Friday, 8:00 AM to 1:00 PM and 2:00 PM to 5:00 PM, Mondays and Fridays by booking
  • Description: Dedicated to Vespa, this collection features over 150 vehicles and a vast array of memorabilia.

15. Collezione Villa Italia

  • Address: Po Valley, Emilia-Romagna, Italy (Exact address not publicly listed)
  • Website: villaitalia.org
  • Visitation: By appointment only
  • Description: This private museum showcases the official Moto Villa motorcycles, prototypes, and memorabilia from 1968 to 1986.

16. Museo dell’Automobile e annessa Scuderia San Martino

  • Address

Modena: The Global Capital of Collectible Football Stickers and Cards

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Modena, nestled in the vibrant Emilia-Romagna region of Italy, might be globally recognized for its culinary delights (balsamic vinegar0 and automotive prowess (Ferrari and Maserati), but it holds another, somewhat unexpected title: it is the epicenter of the collectible football sticker and card industry. This unique heritage is notably represented by Panini, a name synonymous with football stickers and cards that has captivated collectors and football fans worldwide for decades.

The Rise of Panini in Modena

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Founded in 1961 by the Panini brothers—Giuseppe, Benito, Franco Cosimo, and Umberto—Panini began as a small newsstand that ventured into selling collectible stickers. The company quickly became a household name, especially known for its football stickers, which became a cultural phenomenon. The stickers, featuring players and teams from various football leagues, are collected, traded, and cherished by fans, encapsulating moments of sports history in small, tangible forms.

Artistry and Craftsmanship in Card Production

The creation of Panini stickers is an art form that reflects Modena’s rich tradition of craftsmanship. Each sticker is meticulously designed, with a focus on capturing the essence and likeness of football icons, making them highly sought after during major tournaments like the UEFA Champions League and FIFA World Cup. This dedication to quality ensures that each series of stickers and cards not only serves as a fun collectible but also as a piece of sports memorabilia.

Museo della Figurina: Celebrating Small Prints

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The Museo della Figurina in Modena, established from Giuseppe Panini’s initial private collection and opened to the public in 2006, serves as a cultural repository that celebrates the broader category of small print collectibles, which includes Panini’s football stickers and cards. Situated in the prestigious Palazzo Santa Margherita, the museum showcases an extensive range of collectible items, from vintage stickers to modern cards, illustrating the evolution of graphic design and printing technology in the realm of sports and beyond.

Cultural and Social Impact of Collecting

In Modena, collecting Panini football stickers goes beyond a hobby; it is a cultural phenomenon that bridges generations and fosters community connections. It brings people together, from young children eagerly swapping stickers in schoolyards to adults reliving their childhood through nostalgic collections. This act of collecting and trading is not only a fun and engaging pastime but also a way to form social bonds and shared memories centered around the love of football.

Modena’s Role in Global Collectible Culture

Modena’s influence on the global collectible market is significant, with Panini stickers and cards being a central element of this impact. Collectors from around the world treasure these items for their historical value and the joy of completion that comes with each new album. The city’s commitment to preserving this aspect of its cultural heritage through the Museo della Figurina attracts visitors who are eager to delve into the rich history of collectibles and experience firsthand the legacy of Panini in its birthplace.

Conclusion

While Modena may be famed for its fast cars and fine foods, its role as the global capital of collectible football stickers and cards offers a unique cultural narrative. The city’s blend of traditional craftsmanship and modern collectibility creates a rich tapestry of history and entertainment. For collectors, football enthusiasts, and cultural tourists alike, Modena offers a distinctive and enriching experience, highlighting its position as a pivotal player in the world of collectible sports memorabilia.

Discovering the Charm of Casa Maria Luigia in Modena, Italy

In the picturesque outskirts of Modena, just a short 20-minute drive from the city center and a mere 10-minute journey from the Modena Sud exit on the A1 highway, lies the enchanting country house, Casa Maria Luigia. This historic 18th-century residence, once left abandoned, was brought back to life by renowned chef Massimo Bottura and his wife, Lara Gilmore.

The Transformation Journey of Bottura & Gilmore

Having purchased this grand property at a court auction for 700,000 euros after five failed attempts, the couple had a vision. They wanted to offer guests the experience of the tranquil Italian countryside paired with world-class dining. They invested an additional million euros to restore and transform the once-decrepit villa into an exclusive guesthouse, which quickly became the go-to spot for corporate gatherings and group dinners.

Every corner of this villa reflects Bottura and Gilmore’s passions. From art installations by acclaimed artists like Andy Warhol and Doug Aitken to its Gucci wallpaper and decorative mirrors, Casa Maria Luigia exudes luxury and taste. The 12-room residence is spread over three floors, complete with a standalone bungalow, a tennis court, and a swimming pool. For music lovers, the listening room, boasting a vintage LP collection and Alessandro Mendini’s iconic Proust armchair, is a treat.

Gastronomic Delights: Francescana at Maria Luigia

Nestled within Casa Maria Luigia is its gem, the Francescana restaurant. Headed by the talented Canadian chef, Jessica Rosval, a veteran of Bottura’s Osteria Francescana team, this eatery offers an array of Bottura’s signature dishes. From a tasting menu with highlights like “Una compressione di pasta e fagioli” and “Tortellini come gesto sociale” priced at 330 €, to its wine pairing option for an additional 150 €, the culinary experience here is unparalleled.

The difference between this establishment and Osteria Francescana downtown? While the latter only serves newly created dishes that rotate biannually, Francescana at Maria Luigia celebrates Bottura’s iconic creations from over the years.

A Morning at Bottura’s

Mornings at Casa Maria Luigia are a delight. Guests are greeted with a hearty breakfast reminiscent of traditional Modenese farmer snacks. Picture freshly baked bread and focaccia from a wood-fired oven, paired with locally sourced ricotta. Not to mention, the variety of local specialties like cotechino, erbazzone, and aged Parmigiano Reggiano, ensuring guests start their day on a gastronomic high.

An Experience Beyond Stay & Food

But the surprises don’t stop at food. Venture into the playroom and you’ll discover a treasure trove of limited edition Ferrari cars, vintage Ducatis, Maseratis, and Lamborghinis. A nod to Bottura’s love for “slow food and fast cars.” The experience is further enhanced with a tour of the adjoining acetaia, where over 1,200 barrels of traditional balsamic vinegar of Modena are aged.

Luxury Stays

For those looking to immerse themselves in the full Casa Maria Luigia experience, accommodations range from the Festina Lente rooms priced at 340 € to the expansive Luigina bungalow at 2,500 €.

Known to attract a star-studded clientele, it’s rumored that celebrities like David Beckham and actor Patrick Dempsey have enjoyed stays here. So, whether you’re seeking a lavish escape or a gastronomic journey, Casa Maria Luigia awaits.